Do you know what really makes your business attractive to a potential buyer?

Learn from industry-leading legal, accounting, investment banking, business executives, advisory and financial services experts about the steps you should be taking inside your business now to make it more attractive for a successful sale―even if that’s several years down the road. This informative book will also help you answer the question, “How do I know that my business is ready for the transaction dance?”

Learn all this and more when you read Trusted Counsel’s 2019 Third Edition Prepping the Princess for the Party: Is Your Business Ready to Sell? eBook.

For 2019, we spoke with a CEO and Founder of a technology company who became a first time seller and with an executive who sold an externally funded company.


About Trusted Counsel
Trusted Counsel (Ashley), LLC provides seasoned, practical and confidential legal services for businesses. Based in Atlanta, this corporate and intellectual property law firm is dedicated to serving the unique needs of companies, investors and legal departments. Trusted Counsel’s attorneys make a difference. Their focus is to guide and empower clients with exceptional legal counsel, knowledge and tools that lead to practical, informed business decisions. Trusted Counsel’s Managing Partner Evelyn Ashley and Partner John Monahon co-host “In Process: Conversations about Business in the 21st Century,” a podcast where national guests are interviewed on emerging business trends, ideas and techniques. Visit for more information.

Trusted Counsel now is Moye White

As of September 1, 2021, Trusted Counsel (Ashley) LLC has merged with Moye White, a business law firm headquartered in Denver, Colorado. You can now find us at