Decide to Profit

Don’t Struggle with Your Bottom Line: More Effectively Reach Better Profit Goals

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We are operating in a new disruptive world that’s defined by a high-demand for innovation, dynamic work, rapid-fire decision-making and more. In the new book “DECIDE TO PROFIT: 9 Steps to a Better Bottom Line,” author and consultant Dorriah L. Rogers, Ph.D argues that leaders and employees need “a renewed focus on the very reason businesses operate if they want to thrive ahead of the curve. That is, a simple and clear-cut path to a profitable bottom line that anyone can implement.” She outlines 9 clear steps that will give you and your company the tools and roadmap to more effectively reach better profit goals.  

In this episode of In Process: Conversations about Business in the 21st Century, hosts Evelyn Ashley and John Monahon of Trusted Counsel speak with consultant and author Dorriah L. Rogers, Ph.D about profit. Rogers began her career in engineering and technology. She founded her consultancy firm in 2003. She specializes in identifying and solving issues affecting efficiency, productivity, and profitability. She has worked with Fortune 500 organizations as well as many smaller progressive firms.

We asked Rogers what led her to write the book. She went on to explain that in her experience, she’s come across many cases where poor decisions are made by decision managers that have nothing to do with the ultimate goal of the company – to make a profit. In other words, decisions are made to purchase equipment or implement some processes that are completely unrelated to profit making. “And so a light-bulb went off in my head…why don’t I write an operations manual for this company…and during the process of that it became a book.”  

During the course of the interview, Rogers discusses the nine steps to a better bottom line.

The 9 Steps (according to Dorriah L. Rogers):

 1.      Identify the system that needs improvement
A “system” is defined as any operation, process, method or organization. The identified system produces work inefficiently and, if improved, will positively impact the business goals of the organization. Often times, consultants are brought in and they can help organizations identify that area you need to focus on.

 2.      Put the right team together
Ensure you have the right balance and diversity of ideas by inviting team members with the right mix of experience together with member from outside the traditional or expected network.

 3.      Identify the goal
Identify a specific, measurable, achievable, and timely goal that will ensure that any improvements to the system will result in positive impacts to the business goals of the organization.

 4.      Observe the system
Utilize the correct analysis tools appropriate to your system, include and listen to input from those involved, observe objectively, document and present findings.

5.      Identify bottlenecks within the system
Ensure that the focus of system improvements directly targets those areasthat will impact the business goals of the organization most significantly.

6.      Brainstorm
Utilize the right team to accumulate a list of the best possible solutions for improvement to the system.

7.      Select optimal solution(s) for improvement
Ensure the best recommendations for system change are selected based upon thorough cost-benefit analysis, peer and stakeholder review.

8.      Implement one change at a time
Implement any proposed change independently of any other changes to ensure any measured impacts are the result of this change alone.

9.      Sustain a culture of continuous improvement
Ensure that the inertia of success or failure does not stop a culture of continuous innovation and improvement.

Rogers ended our interview with the following thought. “If you’re fundamentally happy with where your business is, don’t bother to read the book, but if you think there’s something that you could do better, read the book! The nine steps are meant to be easy to understand. This isn’t mean to be a bang-your-head-on-the-table process.”

Do you want to get the full conversation? Stream this episode in the player below. You can also subscribe on iTunes to receive new episodes of In Process Podcast directly on your smartphone.

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