Jon Lassiter

Chief Operating Officer



Jon has been with Trusted Counsel for ten years and is a key member of the executive team. He is a proven business leader with unparalleled leadership and analytical skills. He is responsible for implementing, managing and overseeing all of the human resource functions, administration and financial operations of Trusted Counsel. He has over 15 years of accounting, finance and operations experience working for marketing firms and advertising agencies. 

Prior to joining Trusted Counsel, Jon served as the Senior Financial Analyst for Initiative. While there, he worked closely with The Home Depot’s marketing and finance departments managing their $400M advertising budget and assisting them with SEC budget variance reporting.

Outside of the office, Jon enjoys spending time with his wife and children, carpentry, kayaking, and coaching small business owners.

Jon holds a Bachelor of Science degree in Business Administration with Honors from the University of Central Florida.


B.S., University of Central Florida