EVELYN A. ASHLEY

Managing Partner


Professional Experience

Evelyn advises clients on matters such as mergers and acquisitions, joint ventures, financing and investments, corporate governance, intellectual property strategy, as well as protection, monetization and licensing; commercial agreements and ventures, including manufacturing, distribution, and agency; entity structure and related issues, corporate spin-outs, and international transactions. She has wide ranging experience and brings a refreshing, results focused, pragmatic approach to the practice of law.  

She has practiced in large, medium, and boutique legal practices, finding that the latter gives her the most professional and personal satisfaction and flexibility.   After practicing with Morris, Manning & Martin and co-founding and building Balboni, Ashley & Schoenberg, Evelyn founded and grew Red Hot Law Group, which quickly became a noted technology boutique law firm.  She was also co-founder of Red Hot Venture Consulting, a strategic consulting firm and incubator for technology businesses affiliated with the law firm.  Red Hot Law was acquired by Long Aldridge & Norman (now Dentons) in 2001, and Evelyn served as a Partner, heading the Firm's technology practice. She left the Dentons predecessor at the end of 2003 to form Trusted Counsel.

Prior to graduation from law school, Evelyn served on The Coca-Cola Company’s mergers and acquisition team that created and took Coca-Cola Enterprises public.  Her first employment out of college was as a tender offer corporate paralegal at Skadden, Arps, Slate, Meagher & Flom in New York in the early ‘80s.

Along with Trusted Counsel’s Partner John Monahon, Evelyn co-hosts “In Process: Conversations about Business in the 21st Century,” a radio show and podcast where national guests are interviewed on emerging business trends, ideas and techniques. 

Evelyn loves creating and collecting art, choosing on the basis of what she likes, not what “experts” say is art… Evelyn and her husband Alan McKeon are avid travelers to both exotic and “usual suspect” locales.

Education:

J.D., Georgia State University Law School, cum laude
B.A., Eisenhower College, Seneca Falls, N.Y.

Professional & Business Affiliations:

American Bar Association
Georgia Bar Association
New York Bar Association
I-TechLaw Association

International Referral:

Corporate Law

Nonprofit Boards:

nsoro Foundation Board Member 

Representative Projects (2015/2016):

  • Structuring the sale of university and company developed patents, copyrights and related intellectual property of a liquidated entity; representing the secured creditors/investor group
  • Strategy for the resolution of a minority shareholder dispute
  • Reorganization of a corporate jet investment for a family office
  • Asset Purchase of a London UK-based business to a business social media company
  • Sale of a patent and trademark protected equipment business division in two transactions
  • Corporate and Intellectual Property counsel to an innovative introduction to Broadway theatre technology company using patent, copyright and trademark protected vehicle and technology; advising on corporate governance, multi-layered preferred stock capitalization, incentive plans, licensing and strategic investment and revenue generating agreements
  • General Counsel to a number of data analytics and related services companies; issues related to tracking of consumers by camera, software and cellular phone data (privacy), best practices; issues in re: contractual protections, technology ownership, data use rights
  • General Counsel to a semi-conductor services company; advising on preferred financings, corporate governance, debt, recapitalizations, contracting with worldwide semi-conductor businesses, employment and incentive plans and programs  Transactions included Samsung, Intel, KLA Tencor, Toshiba, Semi-Lab, and other large fabs
  • Investment counsel to a family office; advising on analysis, diligence, strategy, structuring and implementation of technology company preferred stock and debt investments
  • Structuring of an Investment LLC for group of four family offices and a preferred investment in a technology company

Presentations, Publications, etc.:

  • Co-Executive Producer and Host of “In Process – Conversations for Business in the 21st Century,” Bi-weekly podcast and radio show on Atlanta's Newstalk 1160AM covering a variety of business subjects with national guests.  (2015- Present)
  • "Why Certify as a Women Owned Business?" Panel discussion at Aprio Accounting (October 2017)
  • "Managing Cyber Risks: A Legal and Business Plan of Action." Presentation at The Morison KSi North America Annual Conference (June 2017)
  • "Managing Cyber Risks: A Legal and Business Plan of Action." Presentation at Interact Law, Annual Meeting. London, England. (May 2017)
  • Legal & Tax Strategies for Technology Businesses in the U.S. - Live presentation for The Incubation Center, NUST and OPEN Islamabad for Pakistani start-ups interested in the US. (May 2016)
  • “Selling Your Business” - Conference co-developed and sponsored by Trusted Counsel, Focus Investment Bankers and Wilmington Trust Private Wealth Division. (October 2016)
  • “Women in Technology (WIT) on Campus – Careers in the Technology Industry.” (September 2014)
  • Judge, Georgia Bowl Business Plan Competition (Annually, 2011 – 2013)
  • “Choice of Entity: Entrepreneurship and New Venture Formation,” Kennesaw State University, Kennesaw, GA. Chas. Hofer’s Entrepreneurship class. (Annually, 2006 - 2013)
  • “Choice of Entity for the New Business Owner,” SCORE (Downtown Atlanta Office);  Commitment of two hour workshop every two months. (2009 - 2010)
  • “Building and Selling Your Business,” National Association of Women Business Owners (NAWBO). Annual Leadership Conference. Atlanta, GA. (May 2006)
  • “Building and Selling Your Business,” Beta Gamma Sigma (National Honors Society of MBA Graduates). Private Invitation. Atlanta, GA. (April 2006)
  • “Commercializing University Technology,” 2006 AeA Venture Capital Conference, Reynolds Plantation, Georgia. (March 2006)
  • “Choice of Entity: Entrepreneurship and New Venture Formation,” University of Georgia, Athens, GA. Chas. Hofer’s Entrepreneurship class. (Annually, 1998 - 2005),
  • “Thoughts on a Path Taken; Lessons Learned,” Georgia Association of Paralegals. (October 2004)
  • “Executive Compensation and the High Growth Business: What a CEO Needs to Know,” Georgia Tech Advanced Technology Development Center, Brown Bag Lunch. (October 2004)
  • “Jumpstart Your Career & Protect Your Greatest Asset – You,” Panel Discussion, Global Executive Women. (May 2004)
  • “Corporate Governance & Managing the Down Round,” Georgia Innovations, Innovations Publishing. (April 2003)
  • “Managing the Down Round,” ICLE in Georgia, 4th Annual Venture Capital Seminar. (March 2003)
  • “Starting a Business: Choose the Best Entity Structure,” University of Georgia, MBA Program. (November 2002)
  • “Exit Strategies,” Georgia State University Robinson College of Business, Executive MBA/eGlobal Commerce Program, Atlanta, GA. (August 2002)
  • “Raising Angel and Venture Capital,” National CLE Conference, e-Commerce Section, Steamboat Springs, Colorado. (January 2002)
  • “Better Contracting to Avoid IT Litigation Issues,” with Janine Bowen. Law Seminars International. Atlanta, GA. (December 2001)
  • “The Paperless Office – E-Sign & UETA,” Practicing Law Institute, Atlanta, GA. (December 2001)
  • “Legal Issues in Starting a Business,” Georgia State University Entrepreneurs Program, Atlanta, GA. (October 2001)
  • “Entrepreneurial Spirit,” Accenture’s Partner Retreat, Communications, Media & Entertainment Group, Callaway Gardens, GA. (August 2001)
  • “Exit Strategies,” Georgia State University Robinson College of Business, Executive MBA/eGlobal Commerce Program, Atlanta, GA. (July 2001)
  • “Representing Technology & e-Business,” Fiduciary Law Institute, ICLE (GA), St. Simons Island, GA. (July 2001)
  • “Entrepreneurial Panel,” Atlanta Women’s Network. (April 2001)
  • “The Law of Entrepreneurs,” The Internet Lawyer, Issue 7.03, with Dan McGirt. (March 2001)
  • “Business Plans: A Practical Guide,” Venture Capital Transactions, ICLE (GA). (March 2001)
  • “Organizational Life Cycle,” Georgia State University Organizational Development Class in conjunction with Georgia State Society of Entrepreneurs. (February 2001)
  • “New Venture Creation in Electronic Commerce,” Georgia State University E-Commerce Class. (February 2001)
  • “Aspects of International Intellectual Property Protection,” INFORMS. (February 2001)
  • “Disruptive Technologies & Their Clash with Law,” Georgia Bar Mid-Year Meeting (ICLE). (January 2001)
  • “Technology Joint Ventures & Strategic Alliances: Kick-Start your Foreign Operations,” ICLE (November 2000)
  • “Valuations for Emerging Growth Businesses,” ICLE (GA) Seminar on Business Valuations Atlanta, GA. (November 2000)
  • “Starting a Business: Choose the Best Entity Structure,” University of Georgia, MBA Program (Athens, GA). (November 2000)
  • “Preparing Women for Leadership,” Accenture (Anderson Consulting) Women in Communications, Media & Entertainment Leadership Forum. Carter Center in Atlanta, GA. (November 2000)