How This Entrepreneur Used An Unconventional Approach to get Unconventional Results

  Entrepreneur Craig Handley and business partner Toni Ricciardi built a business that’s exceeded  $1 billion in sales in the last decade on the back of unbeatable company culture.

Entrepreneur Craig Handley and business partner Toni Ricciardi built a business that’s exceeded  $1 billion in sales in the last decade on the back of unbeatable company culture.

Every business is negatively impacted by high attrition. Is there anything a business can do to stop the revolving door? Meet entrepreneur Craig Handley, a call center co-founder who is defying the grim statistics of a 29% attrition rate for his industry (most industries have an average of ten percent attrition). With persistence and a lot of dedication, this modern, proud and very humble entrepreneur has not only grown his call center business from 20 agents to over 1,000 (in both the US and Mexico), but also, he’s managed to significantly reduce turnover rates by implementing a very unconventional approach.   

This week on Trusted Counsel’s podcast show “In Process: Conversations about Business in the 21st Century,” we interview Craig Handley, co-founder of ListenTrust, an industry leader for English and Spanish Language call center services in the United States and Mexico.

According to Craig, “Culture is paramount at ListenTrust. So much that we have a dedicated Culture Department. On a bi-weekly basis, we select one of our company values and focus on reinforcing it through employee engagement initiatives.”

In one of our more unique show episodes, (we haven’t had someone like Craig on our show before – highly entertaining), we found him to be extremely positive, engaging and loads of fun! He’s not your typical button-up suit type of guy. He lives “life as a full-contact sport,” grabbing it by the collar to inspire, motivate, and excel himself and others around him. We encourage you to check out the latest podcast episode featuring entrepreneur extraordinaire Craig Handley of ListenTrust.

During the course of the podcast, entrepreneurs, business owners and C-level executives will learn:

  • Culture building strategies that work
  • Why Craig trains his employees to quit!
  • How Craig saved his company from bankruptcy
  • Advice for businesses on the brink of failure

Want to learn more about ListenTrust and their approach to outsourced call center services? Visit their website at http://www.listentrust.com/

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