Explore Georgia has launched a new campaign spearheaded by our client, Blue Sky Agency. Complete with original music written and produced by creative director Mike Schatz, the song is an apt accompaniment to a campaign that's all about the unique experiences the Peach State has to offer.
Along with original track "Life's Pretty Sweet," the campaign will feature a TV spot that touches on aquatic adventures, stately architecture, culinary delights and more distinctly Georgian reasons to make the state your next destination.
The television spot will run in targeted states only, but you can take a peek at the video from anywhere in the player below and listen to the song in its entirety above. To learn more about Blue Sky Agency, check out their website. To keep track of the campaign, follow @ExploreGeorgia on Twitter.